Future Proof

Philam Verge is a multi-faceted approach towards making sure that more Filipinos live a healthier, longer, and better life. The campaign primarily boosts its current vitality users through year-end rewards, increases financial advisers through a scholar-ambassador program, and delivers affordable microinsurance options to a wider Filipino base. With this three-step initiative, we will generate more organic positive sentiments about the program as we will solicit testimonials of how integrative Philam Vitality significantly changed their lives, how they are motivated to be one of the 10 Vitality Vanguards who are awarded during 12.12. of each year.