This proposal aims to formulate a new marketing strategy that will introduce and advertise the existing products and services offered by AIA Philam Life through the use of both physical and digital marketing as a way of adapting to the new normal. With the goal of providing further assistance to existing customers and reaching out to a potential market, FincusManus Hackers proposed to implement a one-day event tour quarterly which will made use of a mobile vehicle targeting various places in the Philippines. The said project named as “On da Way na si Philam” will cater potential customers in a specific place, giving them the opportunity to avail certain insurance plans at a discounted price. Aside from conducting a physical set up, FincusManus Hackers also proposed to conduct a virtual set up which will pave way for both existing and potential customers to access the products and services offered anytime and anywhere. The virtual set up will be accessible through the use of an additional component in the AIA Philam Life Website, Application, Facebook Page and Group. This will serve as a tool in introducing AIA Philam Life to a wider audience at any generation.